Mission Statement

Mission

Oracal USA will become the global leader in the development, production, marketing, sale and delivery of self-adhesive products in the markets we serve. We will accomplish this by developing strong relationships with our stakeholders and providing them with the necessary resources to grow through the use of Oracal products. While demonstrating the benefits of quality Oracal products and focusing on providing superior customer service, Oracal USA will maintain the highest standards of trust and integrity with its end-users, distributors, ultimate end-users, vendors and employees, all of whom will work together in creating and sustaining excellence throughout the organization.

Values

An integral element of achieving Oracal's stated mission is the company's value system, which includes:

Trust and Integrity
Oracal USA and its employees will maintain the highest ethical and moral standards
Mutual Respect
Oracal USA employees, customers and vendors will be treated with the highest level of respect
Excellence
Oracal USA will constantly strive to set higher standards in all we do
Entrepreneurial Spirit
Oracal USA will foster an environment that is conducive to innovation, change and risk-taking
Customer Delight
Oracal USA will service our customers so that they value Oracal as a strategic partner to their business
Sense of Urgency
Oracal USA will quickly respond to our commitments
Teamwork
Oracal USA, its employees and business partners will achieve more by all working together
Community and Family
Oracal USA will encourage employees to spend time to enjoy the benefits of our work

Corporate Strategy

To achieve the organization's mission, Oracal USA will work within our company's value system to implement the following corporate strategies:

Take the leadership position in all that we aspire to accomplish
Sustain financial discipline and effective cost control
Build an employee-centric, purpose-driven performance culture
Invest in strategic growth